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Starting a Business

Promotional Marketing Strategies

 

Small businesses can learn very little from the marketing strategies of large corporations. A soda company startup can’t expect to go toe-to-toe with Coca-Cola through TV advertising without bankrupting itself. Small businesses have to always remember their core advantages. They are the “little guys” who offer “more personalized service” and “more unique options.” Luckily, marketing realms like the Internet level the playing field for smaller companies to use minimal capital and run with the big dogs.

 

10 Things To Do In Your First 90 Days

Just as the President has a plan of items he wants to check off his to-do list right after inauguration, so should your business have a few vital marketing resources tapped within your first three months of operation.

 

  1. Create a clean, user-friendly, professional-looking, mobile-friendly website equipped for
    e-commerce.
  2. Add a blog to your site, learn how to create content, and assign someone to maintain it.
  3. Spend some time dabbling in search engine optimization or outsource this task to a pro.
  4. Prepare to have a few press releases written to announce your launch to the news media.
  5. Start your social media presence on Twitter, Facebook and YouTube.
  6. Get enthusiastic written and video testimonials from your first customers to add to your credibility.
  7. Create a monthly newsletter to keep your new clients updated with your promotions.
  8. Install and monitor web analytics to see what strategies are or aren’t working.
  9. Consider looking into more distribution channels and partnerships to get your business exposure.
  10. Look at the bigger picture and create a consistent cross-channel marketing message.

 

Create Incentives.

Entrepreneurs like to think that all they need to do is tell everyone they’re open for business, and that the products or services will simply speak for themselves and entice people to buy just because they are that good! Ah, but people are creatures of habit and they cannot be so easily persuaded to try something new or switch to a different brand than they’re used to. What you need is, not only a unique selling proposition, but an incentive to take a chance on you. Develop coupons, promotions, freebies, contests, grand prizes, free events, and irresistible benefits that people get with you only.

 

Internet Marketing 101

The Internet may very well be your hardest working “salesman.” While you sleep, your website will be promoting and selling to people in your town, across the country, and all around the world. A good website built with industry keywords in mind will act like a magnet, drawing audiences to your new brand in droves. The key to maintaining an internet presence is to keep producing content – blogs, articles, social media posts, viral videos, and press releases, for example. In the beginning, many entrepreneurs cut costs by doing it themselves, although there is a tremendous pool of affordable freelancers and small business online marketing companies that will tackle these tasks for you. Before you hire anyone, you should have a good idea of the marketing messages you’d like to send out to the world. Google AdWords (“pay-per-click” marketing) is a low-cost way to get added exposure online for mere pennies per person, so you’ll definitely want to look into that. The biggest mistake small businesses make with their online marketing agenda is that they fail to connect the dots between all their efforts with one consistent campaign message. What is your over-arching narrative? This must be clearly defined.    

 

What To Do Offline

You can also tie your online brand messages to audiences offline. Guerilla marketing strategies and giving away freebies always makes a big impact on consumers who are genuinely struck by your generosity and curious about your offerings. You shouldn’t hesitate to get involved in trade shows, seminars, charity events and any local activities that can help get your name out into the community. Look for partners who are not your direct competitors, but who are targeting the same market. Are there cross-promotional activities that can benefit both of your businesses by offering consumers bigger value for their participation?

 

 

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Related Articles:
INC: Why You Shouldn’t Adopt Big Business Marketing Tactics
Marketing Trenches: Startup Marketing: 10 Things To Do In Your First 90 Days


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